“Men who buy chocolate as Christmas presents want to multi-purchase in less than five minutes.”
This insight led to a revised layout in store, making product choice simpler and speedier.
Telling it like it is in Retail.
It is the age of authenticity and we’re embracing it to the full.
We choose the most appropriate method or methods which we believe will provide us with the most authentic customer voice.
We are experts in actively listening to this voice, interpreting it and bringing it to life in our presentations and reporting.
We provide marketing insight through interpretation.
Whether it’s for a bank needing to understand its customers in more depth, or a supermarket wanting to understand a category in more detail, the principles remain the same.
And we never lose sight of just who is doing the gathering.
Barrie Hawker now has more than thirty years of experience in doing just that.
And that adds up to many a group discussion, many a depth interview, many a debrief and report.
This insight led to a revised layout in store, making product choice simpler and speedier.
Telling it like it is in Retail.
This insight led to fieldwork being conducted in mosques as opposed to in homes and hotels.
Telling it like it is in Social Marketing.
This insight helped a major bank understand their customers in more depth.
Telling it like it is in Finance.
This project helped a company with a new idea for golf coaching obtain a major investment for its new ‘faster golf’ concept.
Telling it like it is in Sport.
This insight led to an extended range being developed specially adapted for each group.
Telling it like it is in Food.
This ongoing work helped in the development of a major retailer’s advertising campaign which went on to be voted ad of the year by the British public.
Telling it like it is in Food.
This insight inspired a major car cleaning product manufacturer to create a product range specifically for caravanners.
Telling it like it is in Transport.
This mystery shopping project continues to prove invaluable for a major house-builder.
Telling it like it is in Construction.
This insight helped in the development of a campaign to promote the wide range of health services available to mothers from the NHS.
Telling it like it is in Healthcare.
This work helped a major publisher promote and target its new knitting magazine beyond the image of the stereotypical knitter.
Telling it like it is in Leisure & Tourism.