Barrie Hawker – Director

Barrie founded Park Lane Research in 1994. Under his direction the company has earned a reputation for straight talking.

Barrie’s main strength is an ability to see the extraordinary in the ordinary. He is able to tap into the authentic consumer voice which he is then able to interpret on behalf of clients, many of whom he has been working with for a number of years. Barrie’s favourite thing about his job is delivering findings which are rich in meaning and help clients see things as they really are, albeit through a new lens.



Vicky Smith – Senior Research Executive

Vicky graduated in 2007 with a degree in Psychology and has worked for Park Lane Research ever since. She is now involved in all aspects of a project from tackling a brief to presenting the findings.

Vicky’s favourite thing about her job is the variety. ‘From being in the depths of one of the most deprived areas in the country talking about alcohol abuse to sitting in a nice cosy viewing facility talking about cookies…it’s all in a day’s work!’